Textbooks > Research

Designing and Managing a Research Project: A Business Student′s Guide
NRs.
1112
Author: Micheael Jay Polonsky
ISBN: 9788132105570
Size: 160 x 230 mm
Pages: 232
Publisher: Sage Publication

Description

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic through to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and finally communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

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